When it comes to the betting world, knowing who’s working with who is often intriguing – and, in line with this thought, it’s well worth considering the recent announcement that FC Barcelona and 1XBet are renewing their previous partnership. In line with this thought, today, we’re taking a look at who 1XBet is and how the relationship with FC Barcelona has evolved.

Who is 1XBet?

Before we go any further, it’s first worth clarifying who 1XBet actually is. 1XBet is a long-standing gambling provider that is based in Limassol, Cyprus, operating internationally across several different countries. In line with this thought, 1XBet also operates in Ireland. In fact, the platform is actually one of the most highly rated sportsbooks in Ireland, making it a popular destination for those wanting a punt on the footie.

1XBet was founded in 2007 and has become one of the most well-recognised online bookmakers over the years. As part of this, the brand has also branched out into several partnerships with other entities, and the most recent of these is its collaboration with FC Barcelona.

Renewing an Existing Agreement

FC Barcelona and 1XBet first came into a partnership with one another in 2019, and this partnership has just been renewed for a further five seasons, meaning that it will stand until 2029. During this time, it is anticipated that the betting provider and the club will work together on numerous different activities; most notably, it is anticipated that the agreement will see 1XBet making use of its access to the promotional rights of Barcelona’s players.

From FC Barcelona’s perspective, the agreement will serve a significant role in supporting the club’s efforts towards international expansion, allowing the club to reach greater exposure with fans of football all around the world. Notably, this is especially pivotal to consider when you recognise the fact that 1XBet is popular around the world. The brand actually has offices in Latin America and Asia, as well as Europe; as a result, it’s easy to see why the partnership is so enticing for both parties.

FC Barcelona are clearly very happy with the opportunity to renew the agreement, with the vice president stating that “The renewal of the agreement with 1xBet is the consolidation of a long-term collaboration that will help us to reassert our commercial strategy in the global sphere. Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.”

Meanwhile, from 1XBet’s perspective, “We are delighted to continue our partnership with one of the world’s most famous sports brands. In business, as in sports, it is important to be in a team with a reliable partner and work hard to achieve results. The extension of the agreement with FC Barcelona confirms that we are on the right track.”

More Than Just the Team

The agreement reached between 1XBet and FC Barcelona covers more than just the team itself. In addition to providing access to the women’s and men’s teams and the indoor sports team, the agreement also includes access to Barça Legends.

Looking Forwards

The partnership between 1XBet and FC Barcelona has been renewed until July 2029, meaning that it will run for a further five seasons. After this point, it is unknown as to whether the two will renew the partnership for a further duration of time; this will likely come down to whether both parties continue to see beneficial results from their collaboration. Furthermore, it’s likely that FC Barcelona will continue to push their global expansion goals in other ways, too, not relying exclusively on 1XBet; nevertheless, the partnership will likely increase their reach and ensure that their players are known on the international field.